Editions

Scale on Demand.

The difference between our editions isn't about which is "better"—it's about matching your event scale. From a 20-person workshop to a 300-person summit, we have a configuration that fits your logistics.

Find Your Configuration

Answer three questions — headcount, venue, and prior experience. Where two editions overlap, we state the trade-offs clearly rather than forcing a recommendation.

Estimated Headcount

Format

Participants' Business Background

Recommended Edition

Standard EditionV3.0.4

For 36-300 pax on site, Standard Edition is our flagship solution.

Deployment Specifications

  FEO·MP Lite Edition V1.0 Standard Edition V3.0.4 Pro Edition V2.8
Capacity One participant, or one club20–120 participants (12 is workable)36–300 participants (24 is workable, with a compressed experience)Summit and invitational cohorts
Duration One lessonUnder 3 hoursHalf a day to nine days including courseworkMulti-day
Delivery Online or on siteOnline or on siteOn site onlyOn site only
Roles SoloTwo partners per companyFour directors per companyFour directors per company
Age range No prior business study requiredAges 10–18Ages 15–35Ages 15–45
Availability Open. Club leaders can request a club roomOpen enrolmentFor partner institutions and event hostsSenior clients only. Not sold separately
Typical use Club sessions, a marketing unit inside a school course, small gatheringsWeekend online sessions, club activities, organisations without the space for a large on-site eventLarge ceremonies, regional rounds, annual summitsNational summits, invitational finals, high-specification events

Capacity figures are the range we plan against. Lower headcounts are technically workable — see the notes on each edition below — but we do not use them as the planning baseline.

FEO·MP

Chinese interface only

A single-lesson introduction to marketing.

The interface has not been translated yet — participants would be working in Chinese. We would not recommend it for an English-speaking cohort until that changes.

  • Built around STP and the 4Ps
  • Challenge mode walks participants in — no need to learn the rules first
  • Clearing the first stage unlocks a room the club leader can run
Capacity
One participant, or one club
Duration
One lesson
Typical Scene
Club sessions, a marketing unit inside a school course, small gatherings

Lite Edition

V1.0

A business challenge that runs from anywhere.

  • Same design lineage as the Standard Edition, not a separate product
  • Covers the five core business-school disciplines
  • One business round in three hours; two people form a company
Capacity
20–120 participants (12 is workable)
Duration
Under 3 hours
Typical Scene
Weekend online sessions, club activities, organisations without the space for a large on-site event

Standard Edition

SE V3.0.4

Our most mature format for large cohorts.

  • Four functions per company: marketing, purchasing and sales, operations, finance
  • Suppliers, manufacturers and retailers compete in one live supply chain
  • Optional off-board rounds such as pitch sessions and land auctions
Capacity
36–300 participants (24 is workable, with a compressed experience)
Duration
Half a day to nine days including coursework
Typical Scene
Large ceremonies, regional rounds, annual summits

Pro Edition

V2.8 Not sold separately

Adds the positioning and competitive-strategy material used in corporate training.

Only available to premium partners. Cannot be purchased directly—qualification required.

  • Positioning theory replaces the advertising system — teams compete for mind share, not ad budget
  • Intelligence system and industry weeklies; information itself has to be bought
  • Twelve-dimension participant report for line-by-line debrief
Capacity
Summit and invitational cohorts
Duration
Multi-day
Typical Scene
National summits, invitational finals, high-specification events

Custom Scoping

Send us your headcount, dates, and venue. You get a recommended configuration, an indicative price range, and a realistic timeline within one business day.